11) Read the text. 

Etiquette and Protocol are essential in maintaining professionalism and effective communication during business meetings. Understanding the do's and don'ts of meeting etiquette helps create a respectful and productive environment. Some key practices include being punctual, avoiding distractions, and listening actively. It is crucial to follow business meeting etiquette to ensure a smooth flow of discussions and demonstrate professionalism. 

Why is it important to follow business meeting etiquette?